Pharmaceutical Marketing in the Sanitary-Veterinary Sector

The paper discusses the particular problems marketing practice encounters in the pharmaceutical sector, investigating some of their underlying causes. The span of the pharmaceutical sector is then restricted to veterinary pharmaceutical marketing, as a domain in which not the clients themselves are targeted, but their physicians and owners, which are to decide on their behalf. If pharmaceutical marketing, in general, is to be doomed as manipulation, which would be the implications of marketing pharmaceutical products to third parties, with no consent from the beneficiary? The marketing tools and marketing contexts will be analyzed, in an attempt to estimate the efficiency of various approaches.pharmaceutical market, strategic marketing, veterinary services.

Customer relationship management

After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies will have to face. Examples from the financial service sector will round the actual situation of the implementation of the CRM rules and principles in Romania.marketing information system, customer relationship management, business asset, customer acquisition, customer retention

Estimation of the Romanian hospitals efficiency in relation to hospital market competition

The study examines a sample of 20 teaching and research Romanian hospitals, located in Bucharest, during the period 2001 – 2005, in terms of their efficiency and influence on their neighbouring health care units, expressed as an idiosyncratic form of market competition. Perspectives in case price competition will become a differentiation factor among hospitals, as health care migrates from the public to the for-profit sector will be addressed to, as well as the analysis of a possible switch, in the teaching and research hospitals’ (TRH) policy, from focusing on technical efficiency to trying to compensate their low operating margins by offering more unverifiable quality, which will be appreciated by the patients suiting a different, now emerging, customer profile.efficiency estimates, hospital market, Lewin Group model.

Standards and markets for university-originated organizational intelligence

The aim of this paper is to bring to discussion ways to diagnose university’s organizational intelligence and to put forward some ways of measuring it. The main steps pursued refer to defining and describing the organizational particularities of universities, which modulate in specific ways organizational intelligence strategies implementation, applying the organizational intelligence standards to universities, and examining the features of the intelligence markets. The manner in which the paradigm of the traditional university is being changed, and finally eliminated, by the social stimuli which claim for a different type of intelligence originating in universities and which are the beneficiaries of the new model of university, as an organization in-between – preserving its idiosyncratic position, but engaging in mutually profitable alliances, is an issue we address to.organizational intelligence; academic strategic management; intelligence markets

What's a university worth? Changes in the lifestyle and status of post-2000 European Graduates.

The paper is structured in two main chapters, the first presenting a literature review on lifestyle, underlining the main themes approached in recent scientific papers, and conducting factorial analysis as to discriminate the most relevant research directions, and the second dedicated to studying, on the data provided by the European Social Survey, the lifestyle patterns of post-2000 European graduates. The methodological perspective included probit regression and log-linear models, as well as cluster analysis. The main results refer to testing the concept of lifestyle calibration, that we proposed in the paper, on the selected population of young European graduates. A total of four groups, two exhibiting a good lifestyle calibration, and the other two a poor lifesyle calibration, were obtained. Each family of two groups constitutes a lifestyle type, which is characterized in the paper according to values-behaviours coordination, time allocation and its relation to life satisfaction, defined as an estimator of lifestyle calibration. The conclusions include discussions on the inclusion and exclusion of the European graduates population from these groups, which resulted from our analysis.lifestyle ; university graduates ; European society ; values ; behaviours

Marketing Specialization in the Sanitary-Veterinary Field

Public health and food safety are main consumer rights in the European Union. Sanitary standards related to animal health, animal welfare, food production are developed and standardizEditura The objective is to detect, diagnose and control animal diseases and to have a safe food chain. Although the input of the animal health industry is low in the agricultural production, it allows European farmers to produce high quality meat and dairy products, minimise environmental impact. Romania as a future member of EU has to change its vision about feed and food safety and adopt a system which will allow competing internationally. This article aims to define some concepts of the animal health industry and what challenges has to face a marketer.veterinary services, veterinary pharmaceutical products, animal health, animal welfare, food safety.

A LSCM approach to the Romanian pharmaceuticals market

The paper presents the particularities of the logistics and supply chain management in the pharmaceutical industry and discusses the factors which influence drugs diffusion speed on the Romanian market. On the one hand, customer satisfaction, as an outcome of successful customer relationship management, is correlated with the efficiency of the logistics and supply chain management (LSCM) and, on the other hand, the profits of the pharmaceutical companies depend on the diffusion speed, which enables them to obtain a better market share, over a predetermined interval. We examine the connection between these two sides of the process, aiming at establishing a relation between the qualitative side, of satisfaction, and the quantitative side, of sales. The conclusions of the study may serve as a guide for the pharmaceutical companies and the distributors, in appreciating the diffusion speed for a new product they launch on the market, or for an existing product, and in identifying the improvements in the logistics and supply chain processes which may lead to a better diffusion. The particularities of the Romanian pharmaceutical market, which are presented in this article, allow for a continuation of the research, in the form of large scale data gathering, and expanding the conclusions at a more general level.logistics and supply chain management, pharmaceutical market, Romania

The development potential of clusters in Romania

Nations and regions find themselves in a constant competition for attracting direct foreign investments, the most important producers, specialized work force, the best researchers etc. From this point of view the former communist countries could be in an unfavorably situation because they just recently managed to adopt the system of the market economy. Clusters are seen as a solution for the economical success in the global competition. The western European countries have in this way a one century tradition, and continue to sustain and finance programs for the development and expansion of clusters. Taking in account the western experience, the question arises if also in the former communist countries clusters can give the key for development and rapid fulfillment of objectives regarding cohesion, regional development, competitiveness at international and global level. The paper investigates the potential of forming clusters in Romania and gives an orientation in the decisional process for founding, localization, development of clusters

The development potential of clusters in Romania

Nations and regions find themselves in a constant competition for attracting direct foreign investments, the most important producers, specialized work force, the best researchers etc. From this point of view the former communist countries could be in an unfavorably situation because they just recently managed to adopt the system of the market economy. Clusters are seen as a solution for the economical success in the global competition. The western European countries have in this way a one century tradition, and continue to sustain and finance programs for the development and expansion of clusters. Taking in account the western experience, the question arises if also in the former communist countries clusters can give the key for development and rapid fulfillment of objectives regarding cohesion, regional development, competitiveness at international and global level. The paper investigates the potential of forming clusters in Romania and gives an orientation in the decisional process for founding, localization, development of clusters

Standards and markets for university-originated organizational intelligence

The aim of this paper is to bring to discussion ways to diagnose university’s organizational intelligence and to put forward some ways of measuring it. The main steps pursued refer to defining and describing the organizational particularities of universities, which modulate in specific ways organizational intelligence strategies implementation, applying the organizational intelligence standards to universities, and examining the features of the intelligence markets. The manner in which the paradigm of the traditional university is being changed, and finally eliminated, by the social stimuli which claim for a different type of intelligence originating in universities and which are the beneficiaries of the new model of university, as an organization in-between – preserving its idiosyncratic position, but engaging in mutually profitable alliances, is an issue we address to